Taipei Olympics 2020 is branding for the hypothetical Olympics Games 2020 if it were in Taiwan. The print collateral revolves around the logo identity representing the Chinese character “灣” (“Wan” from Taiwan, meaning island). Abstracted shapes representing the Olympic themes of water, sports and track and field are presented in a color palette derived from Taiwanese art. I combined and recombined the graphic elements into patterns that makes up the various print materials for Olympics.
As previously mentioned, the logo resembles the character “灣” where the left side of the character means water so naturally I symbolized water through lines, then track and field and a ball is abstracted to fit the characters. The final identity is derived from Taiwanese stamps and calligraphy in which characters are simplified or abstracted from ancient writing systems. Taipei 2020 is written beneath with the olympic rings to follow the logo tradition throughout the years. The colors of the Olympic logo is changed to match the brand colors. Below are sketches and final logo alternatives inspired by the taiwanese indigenous groups’ patterns and fabric.
The tickets follow the similar clean aesthetic, with the seating clearly visible and the secondary elements smaller right aligned. All the text of the print collateral follows the same brand colors with the brown replacing black text. Behind the tickets features the logo enlarged and a yellow bar hilighting the event name.
The Program is in accordion form to offer an unique and fun experience for the event attendee to either flip through or view it as a long flat form to see all the different days. The booklet starts with an introduction and a map of the main games area with the gates clearly marked. Then each day is presented on a separate page with the times and event clearly written.
The Landing page has the elements enlarged and sprinkled throughout the homepage, creating a clean and easy to navigate homepage that introduces several sports and programs to direct the user through the whole website. I enjoyed intertwining the elements in with the images and allowed text to flow alongside – these elements guides the audience down the page.