Antarticair, a self initiated project, is an fictitious¬†airline based on Antartica. The reason behind the name is because Antartica is the only country/ continent that doesn’t already have an airline. The objective is to design a new aesthetically pleasing boarding pass that would ergonomically aid the user in understanding the information. In order to achieve that, I’ve produced a logo that reflects the airline’s name, using a penguin as its mascot with the ice burg behind it. The brand has a colour scheme of turquoise blue that will allow user to related to the Arctic. As for the boarding pass itself, I’ve design the size of the text according to the importance of the information.




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